The BMW Group is planning in close proximity to their headquarters and the Olympiapark in Munich a center for brand experience and vehicle delivery. The main element of Coop Himmelblau's design proposal is a large, permeable hall with a sculptural roof and the double cone which emerges in relation to the existing headquarters complex. The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the "Premiere" vehicle delivery area. Hanging above this space are the customer lounges which allow views through the event space and toward the BMW headquarters.
Keywords: Germany, Bavaria, Oberbayern, steel, cone, torus, car, showroom, commercial structures, views. Submitted by Coop Himmelblau for the KSA 2005 Spring Lecture Series.